Sensei Shorts
Intrigued? We have pearls of downloadable wisdom available for you to help you achieve your online marketing objectives. Of course, we’ve been influenced and most of the content below will provide testimony to the same. It is great stuff, however and we hope that you’ll have a great time reading this just as we did.
1. Innovation : Our first Sensei Short - A treatise on Innovation.
We’re on the cusp of an incredible revolution in the way we communicate and connect with each other. That revolution’s called the Internet. One of our role models in shaping the way we think and helping us identify new trends in this dynamic scenario is Prof. Eric Von Hippel. We’re presented his book ‘Democratizing Innovation‘ in pdf format for anyone who’d like to learn more about this awesome thinker.
2. Interactive Marketing : The second Sensei Short. An awesome paper on interactive marketing in the digital realm.
We’re all about social networks and have only just begun to understand how online marketing is moving from a medium of broadcasting to a medium of interaction to influence brand choices and capture customer perceptions. Prof. Deighton has written an awesome paper analyzing new paradigms in interactive marketing. See the full text of his article here.