Click Sensei - The Beginning…
A journey of a thousand miles must begin with a single step.
Lao Tzu
The above sentence is inspiring. When Jeremy and I pondered about setting up a platform like this to disseminate our knowledge on all things ‘web’, the big question we asked ourselves was what would we provide to all of you. True, we had sufficient experience in the web marketing arena where we had worked on various projects with different exciting companies to market their products online in the B2B and B2C spaces, apply metrics to those efforts to ensure that ROI objectives were being met, explore new incarnations of marketing to web communities (social networks facebook, bebo etc etc) and advertise someone’s products on the web. but, what would we offer you?
Well, here’s the deal : We will provide you with information, opinions and thoughts on current trends, best practices, research and categorize them as follows :
1. Website trends
2. Web 2.0
3. SEO/SEM
4. Web Analytics
5. Social Network marketing
6. Online advertising
7. SMO
8. Email Marketing
We shall not be :
1. Boring or Dull
2. Over analytic or overOpinionated (Is that even a word?)
3. Disrespectful
4. Repetitive (Except for some common sense suggestions because as we all know people always listen to common sense)
5. Biased
Be on the lookout for some awesome stuff. We’ll have statistics and resultant analyzes on what works best for marketing yourself or your products online. We’ll discuss the various tools available online that you could use to evaluate the success of your marketing efforts. We’ll talk about social trends on the web and how you could use the same to promote your products. We’ll talk about how to structure your email marketing effectively so that you can get the most benefit. We’ll get guest writers on her to write about what they perceive are relevant trends but most importantly, we’ll have tons of fun doing so.
So, sit back, relax and let this journey begin…
- Lowell & Jeremy
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