PPC
How to run PPC Campaigns in China, India, Japan and South Korea
Running PPC campaigns in Asia is challenging and is a very different ballgame from that in the US. It’s required to run targeted campaigns at each one of those countires and within them micro-targeted campaigns to address different segments of the population. I’d say you’d have to first slice the populations within those countries [...]
How to run an online PPC Ad campaign (Part 1)
Well, PPC has been alive and well for a while now and Google has the millions in ad revenue to prove it. But, what exactly is PPC advertising ? PPC or Pay-Per-Click Advertising is using the online ad tools that the various players (Google, Yahoo, MSN, Ask etc. ) provide to place ads alongside their [...]