Archive for April, 2008

How to run an online PPC Ad campaign (Part 1)

Well, PPC has been alive and well for a while now and Google has the millions in ad revenue to prove it. But, what exactly is PPC advertising ? PPC or Pay-Per-Click Advertising is using the online ad tools that the various players (Google, Yahoo, MSN, Ask etc. ) provide to place ads alongside their [...]


Tips on how to promote a Facebook Application

Someone on Linkedin asked a question on how to promote a Facebook application that he had created. My answer was simple and clear. The guy faced a challenge . 3 months after Facebook opened up their API about 4000 apps were released so he was competing with other players including players who are firmly entrenched [...]